Corporate Culture

shizhixiang Food Corporate culture Guidelines

1、 Corporate Mission

Using taste as a medium to convey the fireworks of the world

As a company dedicated to the research and production of seasonings, we are committed to using natural and healthy ingredients and craftsmanship to create a rich and high-quality seasoning experience for the global home and catering industry. Our mission is not only to meet the taste buds' needs, but also to convey the concepts of culture, emotion, and healthy living through the medium of "taste", making every meal a link between people.

2、 Corporate Vision

Becoming an innovative leader in global food culture

Empowering traditional craftsmanship with technology, cultivating local demand with a global perspective, and creating a seasoning brand that combines international competitiveness and cultural inclusiveness. We strive to become a technological benchmark in the industry within ten years, promote the integration of global food culture, and share the wisdom and charm of "Chinese flavor" with the world.

3、 Core values

Craftsmanship is the foundation

Adhere to the "zero compromise" quality standard, from raw material screening to production processes, every link embodies the spirit of craftsmanship.

Inheriting ancient brewing techniques, combined with modern scientific management, to revitalize traditional crafts.

Innovation is the soul

Encourage breakthrough thinking, guided by user needs, develop low salt, zero additive, functional seasonings, and lead the trend of healthy eating.

Build an open R&D platform to collaborate with universities, culinary teams, and consumers to create a 'future flavor'.

Putting people first

Respect the value of employees, create an equal and inclusive work environment, and provide opportunities for sustained growth.

Advocate for a "family style" team culture, allowing each employee to become a practitioner and disseminator of corporate culture.

Responsibility is the root

Adhere to sustainable development, adopt environmentally friendly packaging and energy-saving production processes, and safeguard the ecological environment.

Actively participate in rural revitalization, jointly build raw material bases with farmers, and contribute to common prosperity.

4、 Business philosophy

Nature oriented, technology empowered, taste revolution

Natural oriented: Strictly control the raw material supply chain, reject chemical synthesis additives, and achieve pure flavor through natural gifts.

Technology empowerment: Invest in intelligent production systems and flavor big data analysis to accurately capture consumer trends and enhance product competitiveness.

Taste Revolution: Breaking the boundaries of regional and cultural taste, introducing integrated seasoning solutions (such as "Sichuan flavor+Southeast Asia" and "Mediterranean fat reducing flavor") to create surprising experiences for consumers.

5、 Employee culture

Growth oriented organization

Establish a "Flavor Academy" to provide diversified training in seasoning science, food engineering, marketing, and cultivate versatile talents.

Implement the 'Innovation Incubation Program', where employees can independently propose new products or process optimization plans, and excellent projects receive resource support.

Sharing and Gratitude

Establish a 'Taste Public Welfare Fund' to encourage employees to participate in community nutrition education, food bank donations, and other public welfare activities.

Every year, a "Family Open Day" is held to invite employees' relatives to visit the factory and convey the company's commitment to "safe production".

6、 Social Responsibility

Give back to society with the power of taste

Food Education Action: Collaborate with nutrition experts to carry out science popularization activities on "Scientific Salt Use" and "Flavor and Health" to enhance public dietary literacy.

Cultural Inheritance: Establish the "Chinese Time honored Brand Seasoning Technology Protection Project" to support the inheritors of traditional sauce and vinegar workshops and safeguard intangible cultural heritage.

Green Future: Committed to achieving carbon neutral production by 2030, promoting circular economy models, and reducing ecological footprints.

7、 Brand Declaration

Shizhixiang Food - not just seasoning, but also defining life ‌

We believe that every drop of soy sauce and every grain of spice carries a love for life. Shizhixiang Food is willing to use the heart of technology, the hands of craftsmen, and the sentiment of humanity to spread the fragrance of health and happiness in global kitchens, making "taste" a bridge connecting the past and the future, the local and the world.